Web: Pitchfork TV launches
This week it was finally announced that Pitchfork TV was alive, and we must say we're impressed. Say what you will about smug record reviews, the new video extension of the Chicago-based enterprise is short on commentary and long on visual music.
The content for yesterday's launch was pretty impressive, complete with exclusive live performances from Radiohead and a full Liars set, as well as music video premieres from the likes of MSTRKRFT and M-83. What really tickled our collective fancies is that they're hosting the entire Pixies documentary "loud QUIET loud" for a week. Talk about lowering work productivity. But content aside, we were equally impressed by the simple layout and lack of advertising (for now). Hi-res vids load quickly and are easy to flip through. They even label "not safe for work" vids, which definitely comes in handy for the near-pornographic MSTRKRFT video.
According to the site the new venture laments the death of the 24-hour music network and claims its the "first-ever music video channel dedicated to the documentation of independent music." We suppose the new site can't be entirely devoid of the trademark Pitchfork self-championing, but we must give respect where respect is due. It's definitely worth a bookmark.