VHS Or Beta
Location: Louisville , KY
Bio: From their first noisy basement recordings (literally released on VHS tapes to sell to their good friends) to the instrumental disco EP, Le Funk, to ... (more)
the breakout indie buzz record, Night on Fire to the nonstop rock anthems on Bring on the Comets, it seems that VHS OR BETA had covered most sonic bases…until now.
On November 10, the Louisville, Kentucky natives are be self-releasing a new digital single bundle on their Chromosome label.
If it was only just that simple.
VHS OR BETA has always been a proponent of dance music; the hybrid band that rides the line between rock and dance. Not this time. The new single, "Feel it When You Know" doesn't hide behind a wall of guitars because there ARE no guitars. For the very first time in over a decade, VHS OR BETA are now producers of their own music and this is by far their boldest step into the world of electro and house.
But it doesn't stop there. If you read past interviews, you see a pattern: VHS OR BETA is about the art of writing songs. However this time around, it appears as though they've tossed that out the window...or have they? On "Feel it When You Know" the only lyrics are "you feel it when you know it's love" repeated until the track seems to crash and burn only to rebuild again into a massive repetition of the title until you, YES YOU are singing right along during your very first listen!
Why this? Why now? VHS have never been content to be "comfortable." Dance music is still something that the guys believe hasn't yet been given a proper audience in the US. The live band always causes a dancing frenzy, as do the VHS OR BETA Dee Jays. So why not make the music purely THAT: dance music. For the next few months the band will be digitally releasing a series of singles to keep you guessing what they'll do next. The singles will be accompanied by world-class remixes to further the options the Djs have. LA RIOTS, fresh off of a world tour made time to remix the track during their hectic schedule. LuckyDate, and up and coming producer from Chicago was hand-picked by VHS’ Craig Pfunder. And Mark Verbos, best known for his production work for Tommie Sunshine, deliveres a scorching rave-up remix.
It's time to start the cycle all over again by doing exactly what they haven't yet done in the past...now it's up to the fans to decide whether they "Feel it!'
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