Games: Bruckheimer picks up the controls with MTV
The king of action is taking it to the next level for 2008. Jerry "Pirates" Bruckheimer is mixing films with music in his own way, but not how you might think. His production company has done a deal with that channel that used play music videos, MTV, to create a new video games studio in try and tap into Bruckheimer's cash pipeline.
This ambitious extension to the Bruckheimer empire will develop and sell video games for whichever gaming platform is hot. Not content with creating TV and film franchises that spawn video games, the future might be creating a game that could eventually turn into a film or TV series. Uh, actually, Jerry's already making a film of Ubisoft's hit game, Prince of Persia.
MTV Networks says it'll invest over $500 million on video games and interactive entertainment. For Bruckheimer, that's about the cost of one swashbuckling film. Expect the results of the deal to begin hitting the shelves in 2009 when Bruckheimer Productions goes multiplatform: cinema, DVD, TV, Xbox, PS3, PC...
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