Film: NY's Other Music takes "In-Stores" to next level
We've long been fans of NY's Other Music, and were elated this year when they announced the launch of their online music store. They effectively created a boutique online music marketplace that was user-friendly and nicely presented.
Today they announced the premiere of their "In-Store Film Series", which piqued our curiosity. To our surprise and delight we watched a beautifully shot and edited in-store performance and interview of singer-songwriter St. Vincent (known for her work with Polyphonic Spree). It's a lot more than a live performance captured on tape; it's an online documentary that was skillfully and lovingly crafted. Future films include performances and interviews with Vampire Weekend, Celebration, and many more.
Check out the fifteen minute St. Vincent film here and upcoming schedule here: